Since 1983, Tuborg and the Danish Muscular Dystrophy Foundation have brought Danes together at Grøn Koncert in support of people with muscular dystrophy. At its core, Grøn Koncert is built on a simple belief: communities grow stronger when there’s room for everyone to be different.
So for Grøn Koncert 2026, we took one of Denmark’s most uniform and iconic products – the Tuborg Green bottle – and made 30 of them as different as people are.
Under the concept “United in Our Differences,” glassblower Mikkel Yerst joined forces with the Danish Muscular Dystrophy Foundation’s chairman Simon Toftgaard Jespersen and Grøn Koncert host Jacob Haugaard to create 30 handcrafted, wonderfully unique bottles.
In the weeks leading up to Grøn Koncert, the bottles were exhibited and auctioned by Bruun Rasmussen, before each bottle recevied the attention they deserved via outdoor promotions during the concert tour.
Npt only did the campaign celebrate the idea that we can be different together, it also made real room for difference as the bottles raised DKK 261,500 to improve accessibility for people with disabilities at smaller music venues.
