Since 1906, the Salling Department Store has been an institution on the Aarhus shopping scene. Almost 60 years later, Salling Aalborg opened its doors - but it wasn’t until this very year that Salling finally set off to Copenhagen.
For the opening of Salling Kultorvet, WDP redesigned the entire Salling visual identity, including a modernisation and refinement of the iconic Salling logo, which had remained virtually untouched for decades. The new logo was created in collaboration with Trine Rask, and a full case study of the redesign will follow soon.
In the meantime, why not swing by Kultorvet and see it all in action?
