Based on a recent survey, Lunar set out to shine a light on the conditions facing small businesses in Denmark - and the numbers made it clear there’s room for improvement. The creative idea was to bring those percentages to life in an engaging way. Enter 24 different “workers,” placed in literally high-pressure situations. The result was a suite of 8 films and 16 stills across four formats – and, more importantly, renewed attention on an often-overlooked part of Danish business life.
