We’re proud to launch a new global campaign with Securitas — reimagining what mobile security means today.Some services evolve so far beyond their origins that many clients don’t realize what they’ve become. That’s exactly the case with Securitas Mobile Services.Today, it’s not just about guards on patrol. It’s the powerful interplay between what they see, what smart technology detects, and how everything connects through the Security Operations Center.
The result: a complete solution that helps clients truly sleep at night. Guards respond to alarms, handle intrusions, secure doors and windows — even check on lone workers to ensure they’re safe.With so many benefits, words alone could never do it justice. So together with Securitas we made a bold decision: don’t tell it — show it.The film follows a real patrol guard through everyday scenarios — showing how technology amplifies and enhances every step of his work. From this story, we built 150+ assets: a global toolkit that local markets can adapt and activate.
While WDP is best known for award-winning FMCG campaigns, this project proves how B2B can benefit from the same emotional, effective approach usually reserved for consumer brands — even on a global scale.
