KiMs Snack Crunch – an all-new three-layer snack delivering a deeper, more intense crunch and flavour experience in every bite. To launch it, we created a campaign that brings the news within KiMs’ well-known character-driven universe on TV, supported by new key visuals that do full justice to the bold new pack design and the snack’s distinctive shape.
We also developed a special cinema spot that taps into our in-house AI production capabilities, while making full use of the immersive surround sound experience. In other words, a film designed to be experienced in 3D — just like Snack Crunch itself.
