How do you get more people to download an app while also making them crave something from the menu? Together with Carl’s Jr., we developed the campaign “Points for Trying”, connecting the brand’s loyalty programme in the app with some of the most iconic menu items. The idea is built around those small, familiar fast-food moments: when you can’t wait to take the first bite, or when the burger is almost too big to fit in your mouth. These situations became the centrepiece of a series of short films and campaign materials where the product takes the spotlight and the payoff is simple:
There are points for trying.
