Heavy metal in store

2026 Copenhell promotion for Tuborg Gold

Copenhell means heavy metal and Tuborg Gold. And every year, the iconic Golden Lady from the Tuborg Gold can gets a suitably heavy makeover – complete with horns, tail and pitchfork.

To celebrate the partnership and mark the release of the 2026 Copenhell-edition of Tuborg Gold, we gave the can’s signature split design one hell of a twist, leaving no doubt that Tuborg and the Golden Lady were ready to turn up the heavy metal.

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