For Roskilde Festival 2026, we created a series of Drink With Respect videos to be played on stage screens prior to concerts.
The idea is based on the countless ways we describe being drunk. And with almost 600 English slang terms for intoxication, it turns out this is far from a uniquely Danish phenomenon.
Alongside the Zombie films, we turned the many expressions into a fictional line-up for an alternative festival poster, with Tuborg and Drink With Respect as the senders. Because, as it happens, quite a few English terms for being drunk sound suspiciously like actual band names.
