Powering Change

KK Wind Solutions is becoming KK Group

Challenge

Founded in Denmark and built on more than 45 years of wind energy expertise, KK Wind Solutions had outgrown its name and positioning. A pivotal moment in this evolution was the 2024 acquisition of Nissens Cooling Solutions, which added market-leading cooling capabilities and opened the door to new business areas across renewables and energy-intensive industries. As the company’s expertise, portfolio, and global reach expanded, it needed a brand that reflected its broader role and growing ambition. The foundation remained the same, but the responsibility had grown broader — and the ambition greater.

Kunde

kk-group.com

Brand strategy and visual identity refresh

Leverancer

Website

Brand architecture

Brand DNA

Corporate deck design

Design guidelines

Logo design

Naming

Positioning

Tonality

UI design

Visual identity

Web design system

Projekt

KK Group A/S

Solution

Together with KK, WDP developed the new brand strategy, naming architecture, and visual identity to support the company’s next phase of growth. Through extensive stakeholder interviews, in-depth research, and close alignment across the global organization, we established a shared strategic foundation. Under the new unified brand, KK Group, we evolved the existing identity with a stronger focus on clarity, digital accessibility, and global scalability. At the heart of the transformation is the new brand promise: Powering Change — a statement that captures KK’s commitment to enabling progress across industries and markets worldwide.

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"Bringing business divisions together under the new KK Group banner, a shared visual identity and a new customer promise was a vital step in our go-to-market strategy. Powering Change now works as a rallying point for also powering our growth ambitions"

Kasper Ibsen Beck

Vice President, Communication & Marketing, KK Group

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"Introducing the Energy Wave together with a more dominant use of KK's orange brand color we succeeded to elevate the visual expression, inject new momentum into the identity, and developed a powerful symbol of what it means to power change." 

William Ferngard

Design Lead, WDP

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At WDP, we helped KK meet today’s demands for simplicity, accessibility, and a digital-first mindset, while bringing all business divisions together under one clear and unified brand.

The result is a distinctive evolution of the brand that strengthens KK’s position as an industry leader, both today and for the future. Developed in close collaboration with KK’s leadership team, the new identity was delivered through comprehensive brand guidelines, a flexible visual toolbox, and a suite of templates accessible to teams across the globe. The outcome is a more consistent, efficient, and scalable brand experience across divisions, markets, and touchpoints.